Invest with Roots
A second round of spots Unify has produced & sent into the internet’s ether for Fintech startup Invest With Roots, leaning further into the comedic realm that we so love. We organized a jam-packed day in our home-base of Charlotte to knock out two scripts with multiple cutdowns. Following production day, we turned around into an on-site editing session with the Roots team at our post-production hub, Magnolia Park, to maximize their visit in NC & make valuable headway in post-production. Saved time = saved money.
Client: Invest With Roots
Production Co.: Unify Visual Marketing
Exec. Producer: Rupert Allan
Director: Hudson Hower
Producer: Jonathan Elyea
Line Producer: Sammie Goodwin
Director of Photography: Brian French
Camera Op: Andrew Zeiter
1AC: Rudy Kovasckitz
Utility: Alex Thomas
BTS Photo: Grant Nicholls
Gaffer: Brent Christy
Swing: Will Morris
Grip: Brandon Riddell
Sound Mixer: Landis Pearce
HMU: Magie McGee
Props Stylist: Boston Dang
Props Assist: Daniel Moreno
Post-Production: Unify Visual Marketing
Colorist: Brian French
Talent: Joe Phillips, Lisa Merritt, Joseph Phillips, Ben Goldman, Brooke Malz
Roots brought us these tasty scripts - one comedic, one informational - to reel in new viewers and communicate Roots’ revolutionary way to put investors’ money to work. We rolled up our sleeves, rolled down to Atlanta, and pushed some light through the perfect gym setting for our NFL talent. Unify set up a separate, green screen unit to knock out social-exclusive bites, in addition to our two main spots, to maximize time with Roots’ team & talent.
Production Co.: Unify Visual Marketing
Exec. Producers: Rupert Allan, Zac Litwack
Director: Hudson Hower
Producer: Jonathan Elyea
Director of Photography: Brian French
1AC: Levi Mlinar
Utility: Alex Thomas
Gaffer: DeCon
Key Grip: Dan Slemons
Swing: Grant Dettore
Sound Mixer: Jacob Falls
HMU: Elena Miller
Post-Production: Unify Visual Marketing
Talent: Matthew Judon, Carl Davis, Dalton
