Social-Forward Success

“Hudson + team have been fantastic to work with. Quality video production and social media work - their video expertise have helped us gain legitimacy and their graphic design/social media work have helped to solidify our professional look and feel. Also very cool team that you just enjoy spending time with.”

Deborah Tan, MBA
Co-CEO, Avesta Ketamine & Wellness
“Our restaurant group has used Unify Visual for the past couple of years across different companies, and are astounded by the quality of work they consistently produce. Each of our brands have benefitted greatly by the tailor-made content specific to each brand.”

Madison Currie
Marketing & Special Projects, The Durban Group
“We were overwhelmed with their expertise, class of equipment, and creativity. [Unify's] ability to bind a short clip video to the interests of our industry has grown our market share by at least 20%.”

Joey Johnson
Founder & CEO, VentureSum Corporation
“Unify has been an absolute game changing partner for our mission in advocating for children in foster care. They lead dignity when interacting with the people we serve and get to the heart of our mission with the way they tell their stories.”

Nicole Taylor
Board Member & Former Executive Director, Congregations For Kids
"The fellas at Unify are incredible at their craft and—from cementing concepts to executing visual-forward campaigns—valuable partners to any brand or agency looking for video or photo work as a part of their marketing mix."

Mark Whitney
Senior Copywriter, Walk West

How we Help You Grow

Audit → Implement → Analyze → Iterate

Audit: Understand the current inputs and outputs. What does success look like moving forward?

Implement: Pull our strategy and art direction together for rollout.

Analyze: Assess content and our audience’s reception.

Iterate: Pivot and improve. Great marketing builds over time.

HEX Coffee, Kitchen, & Natural Wines

Great content is simple - not easy. Hex’s new Wednesday special is pretty dang fantastic, but some cheeky writing + Hex co-owner Chandler letting his personality shine through are what made this announcement go viral. We saw the sandwich lords All’Antico Vinaio carbon-copy our performance a handful of weeks later ~ super flattering.

A dual-purpose reel here - both pushing the return of Hex’s dinner menu, but also painting for our audience a genuine picture of how the evening atmosphere at Hex feels. Scrumptious video quality to match the bites, of course.

This is ultimately an informational reel. It highlights a menu item exclusive to Sundays - but it speaks further to Hex’s ethos and Japanese roots. Tanner embracing being in front of camera ups the entertainment level too (a small thing but important thing).

BY THE NUMBERS -

Hex Kitchen, 2025

No single metric tells the story for any given account. But we can begin to parse together what’s excelling, where to improve, and what pieces of content are driving different metric components.
Earlier in the Spring, Hex led a handful of collaborative events in Ireland, in New York, and in LA, sharing reach in each of those markets with partner cafes. It’s reasonable to expect lower interactions on reach in newer markets for the brand. In mid-to-late spring, we put some dollars behind a series of well-performing content pieces to push the brand in front of accounts new to Hex.
In early summer, we began promoting restaurant specials with a wave of quirky video bits, and the wind caught our sails (organic shares, engagement, etc.). Engagement and follower counts saw a clear uptick here, which we can expect from organic content that’s striking a chord.

Stable Hand

A routine shoutout to some of the wines carried & shop and their producers - both informational and entertaining. We also tossed a collab invitation to Emma Wines, who accepted, ramping up the reach (quality & fun watches help for those unplanned collab invites, for sure).

A collaboration post with creator & Stable Hand superfan Kaela - the perfect way to highlight the cafe’s regulars whilst also shining a light on their menu favorites.

Our Stable Hand wine night announcements are always playful / full of cheer, and they always perform well. Stable Hand’s done a great job of curating great guests, so as long as we execute as normal, we expect these posts to do well & bring out crowds.

Stable Hand is our company’s daily haunt and a place we treasure. It’s a place that’s best known as a cafe, but also offers a great little breakfast/lunch food menu and dang solid wine program. A lot of our work with the Stable Hand team has been to push the latter - food & wine content - to stretch guests’ perceptions of the concept as a coffee-first location.
We’ve seen gradual but significant success with our menu & wine highlight-reels, and particularly with pushing Stable Hand’s beloved wine nights. Years ago, the Stable Hand team took some coaxing to get in front of camera, but developing that comfort level has paid dividends & made it easy for our audience to feel connected.

DOwn Syndrome Association of Greater Charlotte

BY THE NUMBERS -

We’ve seen a quick bump in our content’s ability to get in front of new eyes - predictably so, as we’re newly working with the Down Syndrome Association. Incorporating short-form video has been a unsurprising success, and with consistency and authentic messaging (typically a cakewalk with mission-driven nonprofits), we expect to see a gradual increase in DSAGC’s audience. We hope to convert our growing reach into a growing body of volunteers for the nonprofit and their cornerstone events.